Effective directional signage and wayfinding systems play a crucial role in the customer/visitor experience. The key to successful implementation of an effective wayfinding system is proper planning, ensuring a directional signage deployment that dovetails with the look of an existing facility whilst interjecting the company's colors, graphics and personality. The end goal is not just brand reinforcement but a sign system that is easy to locate, comprehend and guide the user with maximum efficiency while demanding minimal interaction.

A wayfinding system can be functional and also memorable, ensuring that a customer's initial impression of a company is positive one with effective directional signage.